Sweet Lil was a line of baking mixes that was free of all major allergens. The products were made with natural, unrefined ingredients and contained no refined sugar, gluten, dairy, egg, or soy. As a small, family-owned business just starting out, the needs were simple—a straightforward and flexible identity and packaging that didn’t require custom printing.
The logo was designed to evoke a homegrown brand while communicating trust and ingredient integrity in an increasingly populated specialty food category.
