Chuck’s Produce is an independent grocery chain providing fresh, natural and local food in the Vancouver, Washington area. The family-run stores offer fresh roasted coffee in ready to go bags as well as, self-serve bulk bins. The project included a system of labeling for their coffee line including conventional, organic and decaf coffees, bulk bin labeling & signage and custom printed tin-tie bags.
Below are several concepts building upon their existing logo and branding.
CONCEPT ONE - SELECTED
CONCEPT TWO
